People calling your business present a unique marketing opportunity that you can maximize with the right approach.

In addition to being minimal in length, your on-hold script needs to be delivered in a way that communicates the style and personality of your business. It might be straight forward and attentive to your customer's desire to reach the right person quickly, or it might be informative and explain your newest product or promotions.

On-hold messages can also be a little off the wall. Talking to your customers in a witty, humorous style can make their time spent on hold almost enjoyable.

I'll put you on hold for a moment while you click on the demo:

• ON-HOLD MESSAGES

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