For just a moment, think about all the radio ads you've heard today. Any one will do. I'll wait here until one comes to mind. ( soft whistling in background... ) Shouldn't be too hard, you've probably heard about a hundred. ( more whistling...) Keep trying, it'll come to you. ( more whistling... ) AH HA! You remembered one!

It's a freakin' miracle.

The reason most radio ads are difficult to recall is because they don't say anything memorable. Too often they're merely boring, cliché-riddled litanies of items, features and prices. And when ads are written from the business owner's point of view instead of the customer's, nine times our of ten they wind up blending into the radio wallpaper where they're quickly forgotten.

At KB Creative, we start with a strategy that focuses on the core selling message of your business. Then we develop an appeal or "a story" that draws the listener into the action they hear described in the spot. If that story is well written, it compels the listener to keep listening to hear the entire message, and then recall it when they're looking for that product or service.

Click on one of the ads below and then let's talk about creating some spots for your business.

• KELLER & GEORGE JEWELERS - Charlottesville, VA
• PARKING TICKET DOT COM - New York, NY
• SYLVAN'S JEWELERS - Columbia, SC
• COCOA DOLCE ARTISAN CHOCOLATES - Wichita, KS
• SHREVE & COMPANY JEWELERS - San Francisco, CA
• SERVICE FIRST FEDERAL CREDIT UNION - Danville, PA
• SCHIFFMAN'S JEWELERS - Greensboro, SC

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