 |
 |
 |
|
 |
|
 |
|
 |
|
 |
|
 |
Radio ads can under-perform for a lot of reasons. Un-appealing offers, insufficient frequency, and poorly written copy are just a few of them. It isn't a question of whether radio works as a medium because it does. It's targeted, relatively inexpensive to produce, and has a reputation for creativity that's legendary. But for radio to perform well... you need to start with copy that's written well. At KB Creative, we approach copywriting from the listener's perspective. We put on their ears and ask ourselves questions like "Would this ad get our attention?" or "How could we make this more memorable?" Our goal is to create spots you can't ignore. Once, after airing one of our ads, a top-five-market, morning personality told his audience... "Producing a commercial for radio is an art that few have mastered. That is how you do it. It's a beautiful piece of work." Like to have more people talking about your radio ads?
|
"We tried radio. It didn't work."
 |
 |
505
S. Broadway, Suite 209 |